J. Wentworth Furniture

Portfolio on January 15th, 2010 Comments Off on J. Wentworth Furniture

A new brand concept for a 50-year-old furniture maker that had seen its market share erode significantly because of low-cost competition from China, lack of fresh design ideas, and a tired brand image. We renamed the company and helped fine-tune a new attitude, new positioning and exciting new design initiatives, then helped launch J. Wentworth’s first product line, the Yesterdays collection (solid wood antique re-creations with custom finishes) at the High Point Furniture Market. Response at the event was immediate and enthusiastic, with substantial orders placed at the show and plans for additional lines set into motion.

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