Capturing the Gardiner brand on video
Perry & Banks is in the midst of developing a comprehensive economic development program for the city of Gardiner, Maine – including marketing of the city’s Libby Hill Business Park, branding its economic and cultural uniqueness, and a colorful makeover of its Gardiner Main Street website. The new site will include streaming video on several pages exploring downtown Gardiner’s historic character, waterfront revitalization project, upbeat business climate and vibrant arts scene.
(l-r) Michael, Laurie, and Gardiner High School Students Tyler and Justin prepare to shoot at Gardiner’s famous A-1 Diner (photo by Mike Giberson)
Taking advantage of the warm early spring weather, Laurie Banks and Michael Townsend spent a day in Gardiner shooting brief interviews with business, community and civic leaders, to be edited into the web videos. To get the community involved in the process, our crew was comprised of talented Gardiner High School video production students, who handled the camerawork and audio recording with a good amount of expertise and enthusiasm.