November 10, 2011 – Portland, Maine – Perry & Banks Integrated Sales and Marketing is pleased to announce Elaine Scott has joined the company as Director of Account Services and Public Relations. Scott will help foster future prospects, manage existing clients and play a key role in branding and public relations endeavors.
Scott’s career has taken her from Madison Avenue to Maine. She has a strong background marketing national brands on a global level. While working in New York City, she received the CLIO Award, an international award recognizing innovative & creative excellence in advertising and communications, for an outstanding television commercial for a jeans company.
In 1998, Scott moved to Maine to help re-brand the Hathaway Shirt Company, America’s oldest shirtmaking business. While under Scott’s direction, Hathaway targeted a younger customer base, added a women’s line and received national recognition for their marketing program, including being named one of the “best collections of dress and sport shirts on the web.”
Most recently, Scott has worked as the Director of Marketing and Communications for the Maine Department of Economic & Community Development in Augusta. While there, she helped market the state for business development & job growth. Scott was part of the team that helped win Maine a $15 million Federal grant to market the boating and composites industry within the state. In collaboration with the U.S. Department of Commerce, she led a delegation of local boat builders to attend the 2007 China Boat Show in Shanghai to market Maine’s boats to a worldwide audience. Results of this work have been featured in the New York Times, Fortune magazine and by the National Economic Council as an example of what states and regions need to do to compete.
For further information, contact:
Perry & Banks Integrated Sales & Marketing
207-761-5957 ext 306