Political ad reviews – Just for Fun

Maine, Perry & Banks on October 19th, 2012 Comments Off on Political ad reviews – Just for Fun

My good friend Sam Surprise from Surprise Advertising asked me to join him as a commentator on the MPBN radio series ” Morning Edition”  to review Maine political TV ads. I didn’t realize how much fun it would be. Without the fetters of owning the strategy it has been refreshing to review the ads from the perspective of sheer effectiveness. Was the message focused?  How did the graphics help (or hurt) the messaging. And most importantly, how would Maine viewers receive the ad?  For your listening pleasure – here is the audio from our October 17th session.  On November 1st, Sam and I will host a live call-in. Now THAT should be a lot of fun! Laurie & Sam #6

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