Refreshing The Park Danforth brand

blog, Perry & Banks on June 10th, 2014 Comments Off on Refreshing The Park Danforth brand

Perry & Banks continues to add new clients to our roster. Recently, we’ve dug deep into strategic branding for The Park Danforth, Portland’s not-for profit Senior Living facility with roots dating back to 1881.

Our research has uncovered some fascinating insights into the mindset, wants and desires of today’s seniors. What’s more, the adult children have a lot to say about the place their parent will eventually call home, too. As is true with everything the baby boomers touch, it’s a fast-changing world; but whether reaching aging Boomers or “young-at-heart” Seniors, we’re greatly looking forward to tackling the challenges ahead.

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