Archive for inbound marketing

BRAND MATTERS: Standing out in a social media world

inbound marketing, Perry & Banks on April 30th, 2014 Comments Off on BRAND MATTERS: Standing out in a social media world

I confess, I got my marketing training wheels in a simpler time, when there were fewer choices, less clutter and a company’s brand was king. To exaggerate a bit, in the evolution of advertising it was somewhere between when fire was discovered and when the ubiquitous Nike swoosh and “Just do it” campaign made Nike […]

Hello, COS.

content optimization system, COS, hubspot, inbound marketing, inbound2013, Perry & Banks, signals, social inbox, transformation on December 12th, 2013 Comments Off on Hello, COS.

The Inbound 2013 Marketing Conference keynote address in Boston had some interesting B2B sales and marketing insights. This updated “Inbound Experience” is a set of extremely powerful, savvy and exciting ideas, right on-target for our clients who want to connect online with customers and prospects. HubSpot’s new Content Optimization System (COS) raises the bar on inbound marketing, including the […]

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