Archive for Perry & Banks

Refreshing The Park Danforth brand

blog, Perry & Banks on June 10th, 2014 Comments Off on Refreshing The Park Danforth brand

Perry & Banks continues to add new clients to our roster. Recently, we’ve dug deep into strategic branding for The Park Danforth, Portland’s not-for profit Senior Living facility with roots dating back to 1881.

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BRAND MATTERS: Standing out in a social media world

inbound marketing, Perry & Banks on April 30th, 2014 Comments Off on BRAND MATTERS: Standing out in a social media world

I confess, I got my marketing training wheels in a simpler time, when there were fewer choices, less clutter and a company’s brand was king. To exaggerate a bit, in the evolution of advertising it was somewhere between when fire was discovered and when the ubiquitous Nike swoosh and “Just do it” campaign made Nike […]

Hello, COS.

content optimization system, COS, hubspot, inbound marketing, inbound2013, Perry & Banks, signals, social inbox, transformation on December 12th, 2013 Comments Off on Hello, COS.

The Inbound 2013 Marketing Conference keynote address in Boston had some interesting B2B sales and marketing insights. This updated “Inbound Experience” is a set of extremely powerful, savvy and exciting ideas, right on-target for our clients who want to connect online with customers and prospects. HubSpot’s new Content Optimization System (COS) raises the bar on inbound marketing, including the […]

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Help for elders who want to live at home

front page, Mercy Hospital, Perry & Banks on August 8th, 2013 Comments Off on Help for elders who want to live at home

There’s nothing like creating a campaign for getting under the hood of an organization – and becoming a passionate advocate. So here’s a shout-out for Mercy’s VNA home health and their lifestages program. In-home care and companionship that I would want for my parents! www.vnalifestages.com

Political ad reviews – Just for Fun

Maine, Perry & Banks on October 19th, 2012 Comments Off on Political ad reviews – Just for Fun

My good friend Sam Surprise from Surprise Advertising asked me to join him as a commentator on the MPBN radio series ” Morning Edition”  to review Maine political TV ads. I didn’t realize how much fun it would be. Without the fetters of owning the strategy it has been refreshing to review the ads from […]

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Innovation. Are you a walker or a talker?

Perry & Banks, Uncategorized on June 14th, 2012 Comments Off on Innovation. Are you a walker or a talker?

Today, I ran across a good article about leaders and innovation in Bloomberg BusinessWeek. Great companies have CEO’s who actually DO innovative work and not just mouth a party line. And they actually do that innovative work for 25-30% of their overall work time. Yup. It takes work – thinking, asking questions, probing, networking, prototyping, […]

PB Announces New Director of Account Services and Public Relations

front page, Perry & Banks on November 15th, 2011 Comments Off on PB Announces New Director of Account Services and Public Relations

November 10, 2011 – Portland, Maine – Perry & Banks Integrated Sales and Marketing is pleased to announce Elaine Scott has joined the company as Director of Account Services and Public Relations. Scott will help foster future prospects, manage existing clients and play a key role in branding and public relations endeavors.

iSad (a headline seen on Facebook)

front page, Perry & Banks on October 6th, 2011 Comments Off on iSad (a headline seen on Facebook)

We should all take inspiration from Steve Jobs’ “insanely great” entrepreneurship, innovation and lasting contribution to our lives. I’ll forever associate his spirit with this commercial:

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Annie Get Your Sail On

Perry & Banks on July 20th, 2011 Comments Off on Annie Get Your Sail On

PB’s Senior Project Manager Ann Blanchard has combined two of her favorite things (outside of being here!) –- her love for her 12-year-old son and her love of sailing on the waters of Maine –-

Consumer 2.0 – It’s all about the customer experience.

Consumer 2.0, front page, Perry & Banks on June 9th, 2011 Comments Off on Consumer 2.0 – It’s all about the customer experience.

Consumers today are a pretty sophisticated bunch. We’ve all learned to dodge the hard sell, weave through vague claims and parry “Trust Me” attempts. But there is one thing we all still crave – a good customer experience.