Archive for Perry & Banks

Laurie Banks, President

We’re moving to 10 Danforth Street!

Perry & Banks on June 3rd, 2010 Comments Off on We’re moving to 10 Danforth Street!

After 5 action-packed years on Market Street, Perry & Banks is moving to new headquarters a few blocks west. We’ll still be in the Old Port, still near the waterfront (nearer, actually)

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Michael Townsend, VP Creative Services

Capturing the Gardiner brand on video

blog, Perry & Banks on March 26th, 2010 Comments Off on Capturing the Gardiner brand on video

Perry & Banks is in the midst of developing a comprehensive economic development program for the city of Gardiner, Maine – including marketing of the city’s Libby Hill Business Park, branding its economic and cultural uniqueness, and a colorful makeover of its Gardiner Main Street website. The new site will include streaming video on several […]

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Michael Townsend, VP Creative Services

The Way Life Should Be, Part One: The Origin

front page, Maine, Perry & Banks on March 23rd, 2010 Comments Off on The Way Life Should Be, Part One: The Origin

In the April 2010 issue of Maine magazine, the “Workspace” feature on the back page shows the office of the guy who coined the slogan “Maine. The Way Life Should Be.” My office.

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Laurie Banks, President

5 Secrets to Reaching ‘Prime Time Women’

front page, marketing to women, Perry & Banks on March 22nd, 2010 Comments Off on 5 Secrets to Reaching ‘Prime Time Women’

Now here’s a trend I really love: when you look beyond the hard-to-reach 18- to 34-year-old demographic, you’ll find a surprising customer segment that is proving to be even more lucrative — and will continue to grow even more powerful over the next 20 years.

Kevin Reader, Senior Vice President

50% – 60% of Sales People Don’t Listen?

front page, Perry & Banks, Sales on March 21st, 2010 Comments Off on 50% – 60% of Sales People Don’t Listen?

That’s right; 50% -60% of material handling industry salespeople aren’t listening to their customers! And if you aren’t listening to your customers . . .

Michael Townsend, VP Creative Services

Why We Never Built ‘The Mothership’

Perry & Banks on January 16th, 2010 Comments Off on Why We Never Built ‘The Mothership’

That’s what we’ve jokingly called the full-blown Perry & Banks website, which years later, has yet to beam up. We could give you all of the usual excuses: “no time,” “clients come first,” “too big,” etc. But the truth is, things in our world are changing so fast, by the time

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Kevin Reader , Vice President/Account Manager

Sandwich Diagrams Rule!

Perry & Banks on January 16th, 2010 Comments Off on Sandwich Diagrams Rule!

With the proliferation of marketing tools available today that enable us to create and deliver content, the gap between marketing competence and the marketer seems to be widening.