At PB, it’s all about what you need, what you want. We balance sophisticated, highly measurable outbound marketing communications services with innovative inbound marketing tactics to ensure you get found, get heard, and get customers to buy.
You can choose the kind of services best for you, and just as important, the degree of choice you’ll be giving customers in communicating with you.
From in-depth interviews and traditional primary and secondary research techniques to low-cost “group-sourcing” focus groups on Facebook and other social media, we leverage the power of research to inform your branding, validate messaging and gauge customer attitudes
Whether researching, reinventing, reinforcing, or building your brand from the ground up, Perry & Banks approaches branding from a customer-centric perspective. Who is the customer persona? What do they currently think? What do you want them to think? When we help you answer those questions, we define your differentiated brand message.
Need to amp up your visibility? Use PB’s sophisticated public relations capabilities to protect your company’s image, generate leads or get your brand the positive exposure it needs. Online and offline, nationally or locally.
Social media, blogs, podcasts, microsites, viral video, Flash, SEO, SEM, CSS, RSS – without a doubt, web 2.0 technology has opened entirely new possibilities in business marketing. And PB proudly stays on the cutting edge of all this innovation, always making sure that your interactive content does too.
When a mass communications strategy is called for, the PB team employs its skills and imagination to produce breakthrough television and radio campaigns – and provide the expert media planning to reach even the most elusive target.
Trade shows, events, presentations, online Flash, offline DVDs and CD-ROMs – our broad multimedia capabilities are focused on consistently making clients look good and always keeping audiences engaged.
Even in this new web-centric world, we understand that the power of print still has its place. We create collateral, brochures, direct mail, and ads of all species with results-driven strategic integrity and creative sparkle that leads to success.