The Inbound 2013 Marketing Conference keynote address in Boston had some interesting B2B sales and marketing insights. This updated “Inbound Experience” is a set of extremely powerful, savvy and exciting ideas, right on-target for our clients who want to connect online with customers and prospects.
HubSpot’s new Content Optimization System (COS) raises the bar on inbound marketing, including the all-new social inbox tool and Signals for sales . . . (more)
There’s nothing like creating a campaign for getting under the hood of an organization – and becoming a passionate advocate. So here’s a shout-out for Mercy’s VNA home health and their lifestages program. In-home care and companionship that I would want for my parents!
My good friend Sam Surprise from Surprise Advertising asked me to join him as a commentator on the MPBN radio series ” Morning Edition” to review Maine political TV ads. I didn’t realize how much fun it would be. Without the fetters of owning the strategy it has been refreshing to review the ads from the perspective of sheer effectiveness. Was the message focused? How did the graphics help (or hurt) the messaging. And most importantly, how would Maine viewers receive the ad? For your listening pleasure – here is the audio from our October 17th session. On November 1st, Sam and I will host a live call-in. Now THAT should be a lot of fun! Laurie & Sam #6
Today, I ran across a good article about leaders and innovation in Bloomberg BusinessWeek. Great companies have CEO’s who actually DO innovative work and not just mouth a party line. And they actually do that innovative work for 25-30% of their overall work time. Yup. It takes work – thinking, asking questions, probing, networking, prototyping, experimenting – to create a company of innovators. Companies that deliver products and services that others believe in.
These aren’t just observations, a survey of 6,000 managers (from CEO’s to line managers) say you can’t have a leading company without leaders who put in personal legwork.
Leaders walk the walk. If you are a leader that doesn’t, then I’ve got some advice from Nancy Sinatra. “Boots! Start walkin’!”
November 10, 2011 – Portland, Maine – Perry & Banks Integrated Sales and Marketing is pleased to announce Elaine Scott has joined the company as Director of Account Services and Public Relations. Scott will help foster future prospects, manage existing clients and play a key role in branding and public relations endeavors. more >