Perry & Banks continues to add new clients to our roster. Recently, we’ve dug deep into strategic branding for The Park Danforth, Portland’s not-for profit Senior Living facility with roots dating back to 1881.
I confess, I got my marketing training wheels in a simpler time, when there were fewer choices, less clutter and a company’s brand was king. To exaggerate a bit, in the evolution of advertising it was somewhere between when fire was discovered and when the ubiquitous Nike swoosh and “Just do it” campaign made Nike one of the most coveted brands ever.
The Inbound 2013 Marketing Conference keynote address in Boston had some interesting B2B sales and marketing insights. This updated “Inbound Experience” is a set of extremely powerful, savvy and exciting ideas, right on-target for our clients who want to connect online with customers and prospects.
HubSpot’s new Content Optimization System (COS) raises the bar on inbound marketing, including the all-new social inbox tool and Signals for sales . . . (more)
There’s nothing like creating a campaign for getting under the hood of an organization – and becoming a passionate advocate. So here’s a shout-out for Mercy’s VNA home health and their lifestages program. In-home care and companionship that I would want for my parents!